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The Society of Cosmetic Chemists pivots to a digital platform for its 74th annual meeting, but the focus remains on hair and skin.
January 6, 2021
By: TOM BRANNA
Editor
The COVID-19 pandemic changed what and the way consumers purchase beauty products, how they work and how they travel. For conference and exhibition organizers, the crisis has been devastating, but most pivoted to online offerings, some more successful than others. One success story is the Society of Cosmetic Chemists (SCC) which held its virtual annual meeting last month which drew more than 400 registered attendees. “I am very pleased with the virtual event overall. In moving to a live virtual environment in a short amount of time, we were still able to deliver quality scientific talks featuring more than 30 of the industry’s best subject matter experts,” explained SCC Executive Director/CEO Erica O’Grady. “Opportunities for things to go wrong, such as internet connections, or faulty cameras or microphones are always present, but our virtual production staff and event platform both performed exceptionally. Early feedback from participants has been extremely positive and we’re looking into doing more large-scale virtual or hybrid events like this one.” Even in a crisis, the Society is growing, adding 585 new members to top 5,600 in the US, and continued to expand its offerings. “Together, our 19 chapters and headquarters delivered dozens of free live webinars to the membership and made available more than 60 session recordings via the SCC Media Library & Resource Center; virtual happy hours, social events and multi‐day education webinars rounded out our offerings,” added O’Grady. “I applaud our staff and our chapters in their ability to quickly adapt and deliver member value in this new environment, especially when the SCC experience has traditionally been based on in-person events.” Within the community, the Society had a strong response to the global health crisis. SCC members, their companies, chapters and headquarters responded to much‐needed resource and relief efforts both home and abroad, according to O’Grady. “From changing manufacturing operations to produce hand sanitizer and making monetary grants or gifts‐in‐kind, to donating essential hygiene products and PPE, this industry contributed greatly to help those in need. I know that our founder, Maison G. deNavarre, would be very proud,” added O’Grady. Last year, the Society created the Madam CJ Walker Scholarship to support under-represented minority students pursuing an undergraduate or graduate degree in chemical, physical, medical, pharmaceutical, biological or related science and technology. Now, the SCC is in negotiations with an historically-Black college to develop a cosmetics program. In another move, the Society is partnering with the Independent Beauty Association to provide its members with a well-balanced view of the cosmetics industry. “For 2021, the SCC is staying future‐focused and our members will continue to see additional education, products and services designed with them in mind,” said O’Grady. Some of the things SCC is working on for 2021 are:
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